Wednesday, April 1, 2009

White Water Rafting in Business

We stood there looking at Corkscrew (a Class 4 rapid on the Salt River) I pondered on how navigating these treacherous waters are much like owning your own business.

As a two time business owner I understand that making a split decision is critical to the survival of the business, much like in white water rafting. A wrong decision in rafting will overturn the boat and put all the riders in the icy cold water, fighting for their survival.

I tell this story because these experiences have allowed me to grow and protect the people in my raft. To lookout ahead for all predicted obstacles and guide the raft through to calmer waters.

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